Tuesday, December 31, 2019
Consumer Culture Free Essay Example, 1000 words
Accordingly, how can it be known or certified or judged that one individualââ¬â¢s tastes have become refined while, the tastes that are held by people such as the authorââ¬â¢s neighbor need to be enhanced to fit the viewerââ¬â¢s perception of what is cultivated and refined. Intriguingly, the two possible answers to this question are applicable in the interpretation of the websiteââ¬â¢s content which documentââ¬â¢s the authorââ¬â¢s views and thoughts on his ââ¬Ëredneckââ¬â¢ neighbor. As stated previously, in studies of consumer culture and the effect of social class in the shaping of consumer culture it is important to understand whether perceptions are definite or variable ââ¬â can the authorââ¬â¢s neighbor be termed as a ââ¬Ëredneckââ¬â¢ indefinitely or is he in fact a supposedly ââ¬Ënormalââ¬â¢ human being for some? Yes, there is unambiguous discrepancy in the comprehension of whether the neighborââ¬â¢s behavior can be deemed as appropriate or not. For Goffman, the possible reason for the existence of this observation is that since the rights of a particular social class in society are defined by a number of factors including public opinion, which the author demonstrates through his website, this general opinion o f the masses allows the author to view his neighbor as someone whose tastes have not been cultivated or refined as yet (294). We will write a custom essay sample on Consumer Culture or any topic specifically for you Only $17.96 $11.86/pageorder now Therefore, the authorââ¬â¢s perception of his neighbor in this case can be defined as the product of what society believes is the conception of the leisure class and what it should and should not do. Since, JD8 meets the supposed requirements that are needed to be met to qualify as a member of the leisure class such as his very own business, a number of nice cars and the ownership of a house in what has been described as an affluent neighborhood in the city, the opinion of the author regarding members of JD8ââ¬â¢s stature does not allow him to think that his actions are reasonable or appropriate for an individual of his status. On the other hand, Fussellââ¬â¢s conception of the term class does not restrict it to a collection of terms, for he claims that ââ¬Å"nobody knows for sure what the word class meansâ⬠. This belief presents a stark contrast to Goffmanââ¬â¢s interpretation of status, role and class which the scholar believes to be terms that can be explained or defined through a number of factors. However, regardless of which observation is applied to the case of the author and JD8, the notion that can be established sheds light on the vast array of perceptions that ultimately comprise of consumer culture, such that it allows individuals to assess anotherââ¬â¢s social status or beliefs on the basis of what they consume.
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